Saturday, October 5, 2013

Save Advertising Dollars With Sports Inflatables

By Angel Dudley


For businesses looking for unique ways to advertise businesses sports inflatables are a great way to reach consumers, with the hefty costs of full page ads in multiple newspapers. One inflatable can reach thousands of people at school, community, fundraising, and other community events. They also will help businesses build consumers, and sales.

Inflatables are generally hand blown sports and advertisement items that help to advertise a business, product or service. Sports inflatables are imprinted with the name of a business and can be floaters or stationary. They might advertise an upcoming local football, baseball, or basketball game, in team colors, or with school mascots, showing community support.

Those advertising events are often seen floating above business signs, tied to flag poles, or are at community events and other places of note in a city. They are usually in the shape of footballs, baseballs and soccer balls and service a community purpose. They also serve businesses in that the business imprinted draws attention to the business.

These can also be purchased as a sponsorship for team use as a means of advertising the business as well. When a life-size football or helmet is placed on the side of the field throughout the game with the logo and mascot of the team printed on it, and the name of the business also printed on it, with phone numbers and contact information, the business has reached thousands, sometimes millions of people gathered in one place. This reduces advertising costs, as people are drawn to a business because of this.

Not only are these items great for school events, but stationary types are also excellent tools of community advertising in other ways. When donated to those doing fund-raising drives they become important tools to providing a needed service to the community. Businesses give something back to the communities that have been incremental in helping them as a business. This also allows for relationship building, and over time, increased sales.

The name of the company is also imprinted on the inflatable, and the result of the object being used and seen at community events is that it creates exposure for the business and its service before the community, without spending a huge amount of money on advertising. It also allows for building relationships, and connecting in a personal way with consumers and communities. Most of the inflatables donated for use at community events are stationary and allow for shooting basketball hoops, throwing basketballs, or throwing baseballs.

As the community spends the day in fun and laughter, organizations raise money, and the business benefits from reaching an audience of potential buyers. Trade fairs and festivals are another important way of reaching communities and getting business exposure. Not only that but when business representatives are present at fairs, and festivals, it gives companies the opportunity of not only provide fun to kids and adults, but in also introducing the business to the community directly.

Everything from insurance sales, car sales, craft shops, department stores, restaurants, government agencies, employment recruiters, or a myriad of other businesses benefit from personalized advertising such as sports inflatables provide. No matter what the occasion, event, or fundraisers, this unique advertising idea offer the opportunity to get noticed by thousands of people at once. Customized to the business, product or service, inflatables save businesses money, and allow for target advertising without buying full page ads in newspapers, or costing the business a fortune.




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