Sunday, February 9, 2014

Product Excellence From Horseware Ireland

By Jayne Rutledge


Established in 1985 horseware Ireland has set the standard for the horseware industry leaving competitors with only the option to copy their work and ideas. Proprietors Tom and Carol MacGuiness have a company policy that demands innovation and constant review of products they create. This policy has lead to many improvements in the original rug created for horses.

The original rug was called the Rambo and was designed to be water proof, not cause the horse to sweat and would not slip off or around on the animal. Their hard work and dedication paid off in 1996 by producing the best selling turnout rug in the industry, worldwide. Since that time they have made many changes and new products designed to help consumers and make the horses more comfortable.

The horse products they make demonstrate a highly developed knowledge of horse anatomy and what keeps them most comfortable. The improvements they made on their own products help keep the market fresh and moving forward towards excellence. They have improved the wugs to cover the higher arch of the neck and help keep them comfortable regardless of climate or terrain.

Some changes include covers for the head and tail and fly busters to keep the pests off the horses as well as keep them cool and comfortable. Their designs also have higher neck coverage and are fitted to different sized animals. They have also created a line of rugs and wugs for dogs living in areas located in colder climates.

The fabrics and fillers they developed for their products are designed to recover their fullness should the horse decide to roll on the ground and flatten them. The process of thermo-bonding allows for the fabric to return to its original form. This helps to retain the warmth of the cover by creating air circulation around the horse. They also developed a system of bonding fabric with water resistant components to keep the animal dry and the fabric soft and warm.

One of their best innovations concerns the nanotech moisture management system. This system chemically bonds water repelling molecules to fabric molecules to create a fabric that repels water and allows body moisture and water vapor to pass freely through it. This process allows for a much better feel to the fabric because it is not a surface applied substance designed to repel water.

Over the past twenty plus years this company has built a reputation of excellence and innovation in the horse community. They have been given highest honors for the wugs and turn out rugs for up to ten years consecutively. The diversity of lines they have created has worked to their benefit and to the benefit of customers and their animals.

In an effort to be earth friendly they use nothing but renewable energy sources. The factory in Ireland is operated entirely on wind generated energy. Horseware Ireland is a dedicated member of the ISPCA and donates thousands of rugs for abused animals at the facility and around the world. They are also aligned with an agency that furnishes critically disabled children with horse and carriage therapy.




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